Clik here to view.
Social Media: No Longer the Little Brother in Marketing Plans
Social media has come a long way from the days of needing a college email address to sign up for a Facebook account and using hashtags to search tweets. Social network sites like Facebook, Twitter and...
View ArticleClik here to view.
Meerkat and Periscope: Content Live in 3, 2, 1
Social media transformed the way we all look at, read and interact with content. We share our daily interactions at a rate never before seen, from what we ate for breakfast to the birth of a new...
View ArticleClik here to view.
How to Calculate Combined Reach and Frequency Across Media
Marketers need to be more accountable than ever. If you have ever run a mix of television, radio, outdoor, print, online or social ads, you have probably been asked the question of what its impact...
View ArticleClik here to view.
The News Release, R.I.P.?
The news release is dead. This declaration has been made for a few years, but is it really? Maybe we shouldn’t kill the tool, they can still be very effective—however, a quick demise should be brought...
View ArticleClik here to view.
Flash Banner Ads Going Away on September 1, 2015
Flash banner ads will be disappearing soon. As of September 1, 2015 Flash ads in the Google Chrome browser will no longer have automatic animation and will become click-to-play. This is the first...
View ArticleClik here to view.
4 Unique & Fun Marketing Blogs Worth Checking Out
While the Penna Powers blog is great for keeping you up-to-date on what’s happening in the advertising world, we can’t cover every topic all of the time. When you’re looking for another place to glean...
View ArticleClik here to view.
How to Organize a Company Blog Team [Video]
Are you creating a company blog team and don’t know where to start? Watch our video to find five key steps to get your company up and blogging in no time, including: 1. Select a team lead and get...
View ArticleClik here to view.
How Much do Ads on Google Cost? | Updated
We’ve all seen (and probably clicked) on an ad in Google. In fact, 1-2% of all Google ads are clicked on. But what did it cost the company? Advertisers are only charged per click. The price ranges...
View ArticleClik here to view.
Penna Powers #1 Agency Website in Utah
PennaPowers.com Web Traffic Last 12 Months. Source: Alexa.com We wanted to thank our website visitors for making us the #1 agency website in Utah in terms of unique visitors and pageviews. (source:...
View ArticleClik here to view.
The Most Important Lesson I Learned Teaching a College Course on Digital...
Digital analytics is booming, but it’s still so new and everchanging that there aren’t any textbooks yet. Sure, there are online certifications like Google Analytics, but those are really specific to a...
View ArticleClik here to view.
Nostalgic Marketing and Millennials
“Wonder Woman” just dominated screen ratings, the Nintendo NES Classic Edition is sold out and Atari just announced a new hardware system. You’re not mistaken if you think I’m talking about the late...
View ArticleClik here to view.
Vendor Spotlight: Q1 Media
A lot of innovative media and technology providers pass through the halls of Penna Powers. We’ve decided to showcase some of these partners, tell you a little bit about what they do and/or how they...
View ArticleClik here to view.
100 Deadliest Days Cinemagraphs
Utah has a serious problem with fatalities on its roadways year-round. However, during the summer months fatal crashes nearly double. In order to create awareness for the Zero Fatalities’ 100 Deadliest...
View ArticleClik here to view.
Have you Noticed These Reddit Ads?
Reddit has grown from a small community forum to one of the top influential news sources online. Because of its passionate audience, Reddit has the 5th largest website audience in the United States...
View ArticleClik here to view.
Vendor Spotlight: Varick Media
Campaign minimums got you down? Although all clients and campaigns are significant, they don’t always have budgets for massive campaigns. While there may be a perfect media channel for your campaign,...
View ArticleClik here to view.
How Much do YouTubers Make?
Content marketing is exploding. It makes sense, as a written article or produced video can convey more information and users actually choose to read/watch it. Companies are willing to pay content...
View ArticleClik here to view.
2018 Silicon Slopes Tech Summit Recap
We recently attended the 2018 Silicon Slope Tech Summit to learn about the state of tech in Utah. The conference covered everything from gender equality to the entrepreneurial spirit. Here are a few...
View ArticleClik here to view.
Twitter’s Bot Problem Is Finally out of the Bag
All the attention has been on Facebook and fake news, yet everyone in the room is missing another issue being Twitter’s massive bot problem. Estimates are circulating that bots are over 15 percent of...
View ArticleClik here to view.
StackAdapt Stops by Penna Powers
Recently our native advertising partner StackAdapt popped into our Salt Lake City office to discuss the latest and greatest features their team is working on. For those of you who are not familiar...
View ArticleClik here to view.
Engaging with the Consumer via Social Media
In this age of social media, we can connect with friends on the other side of the planet in no time at all. Distance is no longer a hindrance, and yet, more people feel detached from society. Amidst...
View Article