Flash banner ads will be disappearing soon. As of September 1, 2015 Flash ads in the Google Chrome browser will no longer have automatic animation and will become click-to-play. This is the first domino to fall and many other browsers are following suit. In fact, Firefox is working on a similar project.
This has large implications for marketers. Currently Chrome accounts for 48% of all web traffic. Here is the breakdown of web traffic by browser:
What this means for marketers is they will need to rebuild their Flash ads into HTML5 ads. This will ensure their ads can run across all browsers without problems. If you need help in this transition, please feel free to contact us today.
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