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Nostalgic Marketing and Millennials
“Wonder Woman” just dominated screen ratings, the Nintendo NES Classic Edition is sold out and Atari just announced a new hardware system. You’re not mistaken if you think I’m talking about the late...
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Vendor Spotlight: Q1 Media
A lot of innovative media and technology providers pass through the halls of Penna Powers. We’ve decided to showcase some of these partners, tell you a little bit about what they do and/or how they...
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100 Deadliest Days Cinemagraphs
Utah has a serious problem with fatalities on its roadways year-round. However, during the summer months fatal crashes nearly double. In order to create awareness for the Zero Fatalities’ 100 Deadliest...
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Have you Noticed These Reddit Ads?
Reddit has grown from a small community forum to one of the top influential news sources online. Because of its passionate audience, Reddit has the 5th largest website audience in the United States...
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Vendor Spotlight: Varick Media
Campaign minimums got you down? Although all clients and campaigns are significant, they don’t always have budgets for massive campaigns. While there may be a perfect media channel for your campaign,...
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2018 Silicon Slopes Tech Summit Recap
We recently attended the 2018 Silicon Slope Tech Summit to learn about the state of tech in Utah. The conference covered everything from gender equality to the entrepreneurial spirit. Here are a few...
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Twitter’s Bot Problem Is Finally out of the Bag
All the attention has been on Facebook and fake news, yet everyone in the room is missing another issue being Twitter’s massive bot problem. Estimates are circulating that bots are over 15 percent of...
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StackAdapt Stops by Penna Powers
Recently our native advertising partner StackAdapt popped into our Salt Lake City office to discuss the latest and greatest features their team is working on. For those of you who are not familiar...
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Engaging with the Consumer via Social Media
In this age of social media, we can connect with friends on the other side of the planet in no time at all. Distance is no longer a hindrance, and yet, more people feel detached from society. Amidst...
View ArticlePodcasts We Like
Earlier this month, Spotify signaled their designs to get into podcasting by purchasing Gimlet Media (producer of the popular Start Up and the original Homecoming that Amazon adapted into critical...
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